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Product Service System

Saya masih terlibat dalam kegiatan pengembangan Digital Learning yang melibatkan para peneliti PPTIK ITB dan para
dosen dari UPI. Pernah saya ceritakan singkat di sini.

Saat ini, yang menjadi prioritas adalah pengembangan layanan Digital Learning untuk guru-guru dan murid-murin SD. SD yang menjadi contoh adalah dua SD di Bandung, dua SD di Subang, dan satu SD di Cianjur. Kemudian, layanan juga mulai dikembangkan untuk wilayah Kerom di Papua sana…

Layanan Digital Learning akan dikemas dalam bentuk Product Service System (PSS). Pak Armein (Ka PPTIK) menggunakan terminologi ini untuk membungkus produk dan layanan dalam satu kemasan. Jadi, kami bukan hanya men-deliver produk atau layanan, tapi kedua-duanya yang dikemas jadi satu. Terminologi ini (PSS) sudah cukup umum. Menurut wiseGEEK, Product service systems is a task oriented logical system that has an end result of stabilizing the relationship between production and consumption. Dari Wikipedia, diperoleh beberapa penjelasan tentang PSS: Product Service Systems are, put simply,are when a firm offers a mix of both products and services, in comparison to the traditional focus on products. As defined by (van Halen, te Riele, Goedkoop) “a marketable set of products and services capable of jointly fulfilling a user’s needs”

Ada tiga tipe PSS:

  1. Product Oriented PSS; konsumen akan memiliki produknya, provider akan menyediakan layanannya.
  2. Use Oriented PSS; produk dan layanan akan dimiliki dan disediakan oleh provider; tetapi dapat dimanfaatkan oleh konsumen. Biasanya PSS ini akan digunakan bersama-sama oleh beberapa konsumen.
  3. Result Oriented PSS; PSS ini mengganti produk dengan layanan; contohnya layanan voicemail yang menggantikan answering machines.

Konsep yang menarik. Karena saat ini mulai sulit jika kita hanya ‘menjual’ produk. Atau hanya ‘menjual’ layanan.
Orang tidak mau repot-repot belajar mengoperasikan produk yang baru dibelinya. Dan orang tidak mau repot menyiapkan berbagai ‘produk’ agar suatu layanan bisa dijalankan di atasnya…

Categories: service computing
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